Traditional CPG companies are feeling the pinch. It’s time to branch away from a mass marketing and manufacturing approach, and innovate. After all, it’s predicted that 50% of their growth will come from D2C. Discover how your brand can evolve to continue meeting changing customer expectations.
Rich Mathias, Senior Technology Architect at LiveArea and Paul Smith, Global Industry Principle – Consumer Industries at SAP talk through the considerations for developing a new D2C approach.
How branching into D2C can improve your bottom line
How to successfully sell through marketplaces whilst avoiding the ‘Race to the Bottom’
What you will learn.
Richard Mathias | Senior Technology Architect, LiveArea
Richard Mathias is a Senior Technology Architect at LiveArea EMEA. An alumnus of Cambridge University, Richard is an experienced IT and commerce professional, having previously worked in strategy, consulting, technology and operations services provision. Richard specialises in bringing people, process, technology and innovation together to help B2C and B2B companies achieve measurable success.
Paul Smith | Global Industry Principle – Consumer Industries, SAP
Paul Smith is the SAP CX Global Industry Principal for Consumer Packaged Goods. With 25 years of industry experience in large corporate organisations, digital agencies and customer experience focused start-ups. Paul has strategically consulted, architected and delivered digital transformation solutions that engage and improve customer experiences for clients including some of the world’s largest luxury brands, supermarkets, consumer packaged goods companies, off-price retailers, financial services comparison sites, general merchandisers, premium sportswear brands and B2B wholesalers.
Brands we work with.
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LiveArea is a global commerce services provider that blends innovative strategy, creative design, and industry-leading technology to bring digital commerce to life. We work with brands people love and we fuel that passion by creating signature customer experiences. We empower brands to sell more and connect with customers on a deeper level.
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