Transatlantic Triumph Webinar Recording
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Discover LiveArea's 5-step framework and international expansion strategies to securing overseas success, specifically addressing Europe and North American markets.
Your B2B eCommerce Platform Must Support Complex Pricing
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In an ideal world and with the perfect B2B eCommerce platform, pricing would be simple. Unfortunately, it's not. If you are just getting started in B2B or you are considering a B2B eCommerce platform, expect customers, channels and your sales team to request new pricing models to make it easier for clients to buy ...
Practical Applications of AI in eCommerce
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Today it takes a lot of human intelligence to make sense of what artificial intelligence (AI) actually is and isn’t – with the notable exception of AI in eCommerce. Because there are so many practical applications, brands are embracing AI in eCommerce at an accelerating pace. Learn why...
The Luxury Data Gap – Overcoming Privacy and Anonymity in Luxury eCommerce
Luxury consumers expect personalised and exclusive experiences both online and in store, however the market has its own nuances when it comes to data.
Marketing Case Study: Stranger Things Product Placement & Brand Partnerships
Netflix promoted nostalgic items in Stranger Things, driving revenue through brand partnerships and subscriptions. How did brands capitalise on this move?
Next-Gen Managed Services: Continuous Delivery and Integration
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Managed services enable continuous monitoring and improvements to commerce environments. As customer expectations morph and more brands deploy disruptive technologies, managed services are more important than ever. Learn why...
Mobile CRO – How to Increase eCommerce Conversion Rates Through Mobile-First Design
Brands should be thinking mobile-first to boost conversion – think fast load times, smart search and navigation, mobile-friendly UX, speedy checkout, and more.
Who, What, Wear: How “Gens” Spend on Fashion & Apparel
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Each generation is unique in how they are swayed to press the buy button. When it comes to digital commerce, each wants to be met on their terms. Nowhere is this more apparent than in the way each age group buys fashion and apparel through digital channels.
Going Global: A World of Opportunity
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Once commerce was local. But in today’s digital age, it’s abundantly clear that those who’ll lead both B2C and B2B sales will be global in outlook, reach, and delivery. The prize is an outsize market.
Direct-to-Consumer Brands: Unstoppable Startups?
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Direct-to-consumer” brands or “D2Cs” have altered consumer expectations through design, marketing, and distribution of consumer packaged goods, steadily eroding the market share of traditional brands. What’s behind the threat to traditional CPG brands?