In an ideal world and with the perfect B2B eCommerce platform, pricing would be simple. Unfortunately, it's not. If you are just getting started in B2B or you are considering a B2B eCommerce platform, expect customers, channels and your sales team to request new pricing models to make it easier for clients to buy ...
LiveArea's report identifies the unique factors at play in beauty, and advises how brands can curate digital and in-store experiences that delight and inspire.
Today it takes a lot of human intelligence to make sense of what artificial intelligence (AI) actually is and isn’t – with the notable exception of AI in eCommerce. Because there are so many practical applications, brands are embracing AI in eCommerce at an accelerating pace. Learn why...
Managed services enable continuous monitoring and improvements to commerce environments. As customer expectations morph and more brands deploy disruptive technologies, managed services are more important than ever. Learn why...
Beauty brands use social media and influencers to connect with consumers. But this content can be aligned with other channels to drive transactions and deliver a seamless customer experience.
Brands should be thinking mobile-first to boost conversion – think fast load times, smart search and navigation, mobile-friendly UX, speedy checkout, and more.
In the future, beauty brands who engage in a two-way conversation with consumers are likely to succeed, through social media, user-generated content, new beauty technology and other concepts.
Each generation is unique in how they are swayed to press the buy button. When it comes to digital commerce, each wants to be met on their terms. Nowhere is this more apparent than in the way each age group buys fashion and apparel through digital channels.
Businesses understand the importance of digital transformation, but selling a project internally can be difficult. LiveArea’s Richard Mathias gives his top tips on building a successful business case.
Once commerce was local. But in today’s digital age, it’s abundantly clear that those who’ll lead both B2C and B2B sales will be global in outlook, reach, and delivery. The prize is an outsize market.