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Brands should be thinking mobile-first to boost conversion – think fast load times, smart search and navigation, mobile-friendly UX, speedy checkout, and more.

FastTrack is LiveArea’s take on essential B2B commerce. In project after project, we have learned the common pain points our clients face, and the large and small design decisions that make up an effective, usable commerce site.

Each generation is unique in how they are swayed to press the buy button. When it comes to digital commerce, each wants to be met on their terms. Nowhere is this more apparent than in the way each age group buys fashion and apparel through digital channels.

Once commerce was local. But in today’s digital age, it’s abundantly clear that those who’ll lead both B2C and B2B sales will be global in outlook, reach, and delivery. The prize is an outsize market.

1. Juli 2019
Pressemitteilung

LiveArea announced its launch of FastTrack Commerce by LiveArea, a proprietary, rapid-deploy B2B solution that delivers technology and services for fast, cost-effective implementation of SAP Commerce Cloud.

Direct-to-consumer” brands or “D2Cs” have altered consumer expectations through design, marketing, and distribution of consumer packaged goods, steadily eroding the market share of traditional brands. What’s behind the threat to traditional CPG brands?

How do you know it’s time to redesign your online store? Every brand is different, but there are telltale signs and it all starts with asking the right questions.

Jun 12, 2019
Press Release

PFSweb, Inc. (NASDAQ: PFSW) has appointed industry veteran Jim Butler as executive vice president and general manager of its LiveArea business unit, effective June 11, 2019.

As you begin to plan post-launch remember you can tackle enhancements in phases and it may be more effective, rather than in another large project format.

As eCommerce rapidly develops in India, it’s vital global retailers understand potential issues before entering the market, such as taxes, digital penetration, payment methods and logistics.

Magento announced last September it will stop supporting Magento Commerce 1 in June 2020. It may be one year off, but it’s not too soon to start the transition from the enterprise edition to Magento Commerce 2.

LiveArea's Richard Mathias discusses different personas in B2B manufacturing and distribution, and how different roles and processes can define the customer journey.

Creating an accessible website means removing barriers that prevent access by people with disabilities. When designed correctly...

2. Mai 2019
Pressemitteilung

LiveArea recently launched new eCommerce sites built on Salesforce Commerce Cloud for Gander Outdoors and Overton’s, two major outdoor lifestyle brands under the Camping World Holdings umbrella.

In the fourth blog in our Getting Started series, learn about in-site search and how you leverage this tool to find success.

B2B is complicated, but taking a page from B2C sellers can simplify sales and service.

LiveArea has been recognized as an honoree in the 2019 Webby Awards for our digital transformation work with Anastasia Beverly Hills ...

B2B marketing content influences purchasing decisions by educating, entertaining, and building trust. Read LiveArea’s writing tips for creating memorable B2B content.

First impressions are lasting. So the homepage of your eCommerce store is your opportunity to forge – or lose – long-term customer relationships.

April 12, 2019
Press Release

Anastasia Beverly Hills will join LiveArea to discuss how brands adopt inclusive strategies, connect with new audiences and create personal digital experiences.

Consumers demand seamless retail experiences and digital touchpoints, in-store and online. How does Endless Aisle help retailers meet these expectations?

April 2, 2019
Press Release

Jain brings nearly 20 years of experience in leading digital transformation strategies. Most recently, he served as general manager of Think Big Analytics’ Americas business, a Teradata...

The product detail page (PDP) is one of the most important sections of a transactional eCommerce website. If it looks unprofessional or is slow to load, buyers will go elsewhere.

Today a variety of platform providers offer pre-built “themes” – some free, others for a fee. The theme you choose defines your store’s look and feel, navigation, and the experience you create.

New technologies and concepts of customer engagement have given the health and beauty industry a makeover. LiveArea explores 7 of the key disruptors.

Accelerated Mobile Pages or Progressive Web Apps? Combining AMP with PWA allows quick-load, app-like experiences on mobile, for a seamless customer journey.

It’s time to start consistently using attribution models to make well-informed marketing and investment decisions.

The holiday digital marketing campaign LiveArea created under its contract with the United States Mint received top honors.

What are the lessons for marketers from the failed Fyre Festival? Alignment is key, plus content strategy, buyer personas, and social responsibility.

Three words characterize the fashion industry today: Changing, digital, and fast. Both industry economics and strategy are on the move ...

Building an online business is kind of like building a house. Analogies aside, your ecommerce platform is truly one of the most important decisions you’ll make as you ...

Richard Mathias, Senior Technology Architect at LiveArea, discusses New Era’s fresh mobile-first direct-to-consumer commerce platform – deployed in just a week.

The 2018 holidays may have just ended, but it’s not too soon to begin thinking about 2019, and not just Christmas. According to Internet Retailer, five holidays — from Halloween...

January 14, 2019
Press Release

LiveArea has partnered with BigCommerce to deliver strategy, design, technology, and digital marketing on the industry leader’s all-SaaS eCommerce platform.

Recently, IBM announced it is selling $1.8B in IBM software products to an IBM alliance partner. For LiveArea, the game-changer is the divestiture of WebSphere Commerce (on-premise) along with IBM Digital Commerce....

Consumers today expect to find what they want any time, any place. They turn to smart phones, tablets, laptops and other devices to find stores, compare prices, check reviews...

3. Dezember 2018
Pressemitteilung

LiveArea received among the top scores in four categories of the recently published The Forrester WaveTM: Commerce Specialist Service Providers, Q4 2018, an analysis and ranking of top commerce specialist service providers.

Break out the eggnog. This year’s Cyber Five – the shopping days from Thanksgiving through Cyber Monday – smashed holiday records. Cyber Monday sales topped $7.9 billion, making it the single largest shopping day in U.S. history.

November 14, 2018
Press Release

LiveArea completed the redesign and launch of three online flagship stores in the Kendo Brands beauty portfolio: Marc Jacobs Beauty...

October 31, 2018

Our creative design work for YETI, a leading manufacturer of outdoor lifestyle products, took top honors in the best website category for consumer products and services...

Paid media campaigns are an essential part of your brand’s holiday success. Worldwide holiday online sales grew from $94.4B in 2016 to $108.15B in 2017, according to...

Email can drive between 8% and 33% of online and in-store sales annually. That’s a wide range. So, how do you push your numbers to the high end – over the holidays...

Peak season planning typically begins in June and concludes by October. The good news is that there are still steps smart retailers can take to drive holiday traffic...

Conflict is on the rise in commerce today – and I am referring to a particularly pernicious type that sows confusion...

Immediacy. It is everything in commerce today. Online shoppers click and expect to have merchandise in hand the next day – if not sooner. Consumers buy online and pickup in store...

13. September 2018
Pressemitteilung

The Entertainer, the fastest growing, independently-owned multichannel toy retailer in the UK, is excited to announce the launch of its new and improved...

How many versions of the truth exist? No, this is not a philosophical query. In my conversations with companies keen to improve customer engagement...

What is unified commerce? I am asked this question often as I work with clients to transform their buying journeys. Unified commerce is an initiative to create...

Shopping ads. They’re the convenient content that lands at the top of the page in a merchandise search. These ads make it simpler for shoppers to find and buy...

Rumors about the “death” of brick-and-mortar commerce are greatly exaggerated. Yes, major retailers are shuttering stores, but online-only...

18. Juni 2018
Pressemitteilung

LiveArea is included in Forrester’s Now Tech: Commerce Service Providers, Q2 2018 report. LiveArea is one of 29 firms profiled in the 12-page analysis of commerce service providers...

June 6, 2018
Press Release

LiveArea announced today it has joined the Shopify Plus Partner Program to deliver commerce solutions and services to high-growth businesses. Journelle, a New York City-based luxury lingerie brand...

Increasingly, B2B companies that fail to go digital are being left behind by competitors – and, yes, this includes the ever-present threat of Amazon...

Until recently, clients asked one question when they started working with our digital analytics team: “What do you see in our data analytics?” The simple answer...

June 6, 2018
Site Launch

LiveArea was engaged by Pendleton Woolen Mills, an American apparel and home products brand, to build their new eCommerce site on Salesforce Commerce Cloud. Pendleton was looking to...

12. April 2017
Pressemitteilung

LiveArea was selected by YETI, the leading premium cooler and drinkware brand, to design their new commerce site. The new site will connect the YETI brand story to the commerce experience through...